The background of Craft vodka Industry in the USA
Based on the statistics (the American Craft Spirits Association ), In 2005, there were just 57 craft distilleries in the U.S. In 2020, that number climbed to 2,265, representing an 11% increase year-over-year. From these numbers, we can make a conclusion craft distillery has a rapid expansion market and the competition from brand A and B for shelf space and attention is getting fiercer and fiercer.
The Marketing Strategy of Craft Vodka Company
So, the distillery owner should consider ahead of time before production to achieve and communicate a sustainable competitive advantage over rival companies by understanding the needs and wants of its consumers. Whether it is a print and design, mass customization or a marketing asset can be judged based on how effectively it communicates the distillery’s core value proposition. A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customer of their products or services. However, people just don’t enjoy being “sold” to. Solid and successful branding explains what a product is, who it’s being created for and why someone should choose brand A over brand B or pay a premium price. Vodka producers have understood that a beautiful glass bottle, attractive label and great design helps attract consumer. An easily identifiable and unique vodka glass bottle is one way to set your brand apart from the competition. When at the beginning to open a new business, it is important to consider using distinct bottle shapes or sizes to help with brand identity. Myeasyglass offers a broad range of wholesale vodka glass bottles to accommodate many kinds of vodka, ram and Gins. We can also provide the solution for decoration, labelling, frosting and printing of vodka glass bottle surface, ranging from different style wholesale glass bottle to various caps and closures.
How to achieve the Marketing Strategy
Establish a Visual Identity
A brand’s identity must be instantly clear, ideally from several feet away. “The 20-10-5 principle refers to how a bottle or package is visually seen from 20 feet away on the shelf, at 10 feet and so on,” says Rosen. “At 20 feet away, a bottle or label’s color and shape need to stand out, so that at a minimum you understand what it is.” If this message is effectively communicated at the shelf and then supported with the right brand strategy, consumers will understand the appeal of a product and will hopefully be willing to take a chance on something new and different.”
Luchini, the founder and proprietor of Wolf Spirit Distillery in Eugene, Oregon says: “Spirits consumers, unlike wine consumers, are much more likely to buy a bottle once it’s in their hands. It’s part of the culture of wine to pick up labels, read the back and return them to the shelf. But if you pick up a bottle of my vodka, chances are you’re buying it.”
Appeal to a Specific Type of Customer
A successful vodka brand Tom of Finland vodka’s packing can MAKE A STATEMENT WITHOUT SAYING A WORD. Tom of Finland, above all else, represents the Gay community through positivity and the joyful celebration of wholesome masculinity. We at Tome of Finland Organic Vodka encourage people from all walks of life to be what they are, to be happy on their own terms. Put a bottle on the table and you will make a statement without saying a word (source: https://www.tomoffinlandvodka.com/who-we-are).
Ocean Vodka is a good example of both a unique shape and visual that supports the product. Colored glass is a risk, but the aqua blue speaks to their brand values of caring for the earth, and the round shape is a nod to a drop of water.”
Other brands, such as Kinky Beverages, opt to shelve subtlety in favor of just simply going for it. Meet the liqueurs that are so good, it’s naughty. Kinky Liqueur is crafted with super premium vodka distilled 5 times and bursting with fusions of fruit flavors. Mix it up with one of our flirty and fabulous signature drinks! (For starters, “Kinky … So good, it’s naughty” is the brand’s motto.) “Package design is often the only opportunity to quickly tell customers everything they need to know about the brand,” says Joanne Campo, the creative director of Prestige Beverage Group, which helped spearhead the redesign of Kinky. We can see the key clients are females or people like different fruit flavors. “The graphic polka dot pattern was just the right touch of timeless, playful style, creating a billboard effect on the shelf with stopping power.”
Convey the brand’s Values
Consumers quite consciously would like to make purchasing decision based on the product values. 71% of consumers prefer to buy from brands whose values they share according to a 2020 Consumer Culture Report from 5W Public Relations that assesses consumer spending culture. 83% of millennial say it is important for the companies they buy form to align with their beliefs and values. So, it is important to recognize there are number of factors driving purchasing behavior and a key factory is brand affinity. Brands that achieve a high level of “purchase success” have connected with their customers in the right place and drive them to purchase through messaging that is authentic and speaks to their core beliefs.
For Rochester’s Black Button Distilling, that means clearly sharing the brand’s grain-to-glass DNA with consumers. Founded in 2012 by Jason Barrett, Black Button Distilling is a New York State licensed Farm Distillery and we use over 90% New York State all-natural ingredients to make all our spirits. From a young age, Jason Barrett worked alongside his grandfather in his family’s button factory. It was there hard work, dedication and a commitment to quality were taught as the principles of any good producer. These core values would later become the foundation of Black Button Distilling. We work exclusively with farmers who take great pride in what they harvest and we never cut corners in the pursuit of making exceptional spirits.
Conclusion
Due to Covid-19 impact, 2020 is one of the worst years of the hospitality industry. However, the spirits category did quite well. Whiskey, followed by gin, vodka, and rum, is expected to be the most well-know array of craft spirits. This could be due to the unique texture, flavor, and taste of juniper berries, Gin has gained large consume acceptance. In 2020, spirits sales rose 1.3 points, according to the Distilled Spirits Council of the United States. Each point represents $800 million, meaning that measly sounding 1.3 points represented more than $1 billion in sales. This marks the 11th straight year of spirits growth.
When begin to open a new distillery or change your glass bottles, please find your reliable China glass bottle manufacturer producing custom glass bottles for your unique liquor bottles.